ESEBIKE

Ecolution partnered with ESEBIKE to enhance their digital marketing strategy in a competitive market. Working closely with ESEBIKE's sales teams, we developed strategic activations across multiple platforms and identified valuable customer touchpoints. Our integrated solution aimed to make the ESEBIKE brand stand out, maximize its reach, and drive sales during the off-season for e-bikes.

SEO/Paid Media/Branding

Office workers wearing suits and riding scooters

Brief

Revitalising Off-Season Success with ESEBIKE's Digital Marketing Strategy

ESEBIKE, a London-based e-bike and scooter shop, sought to scale up in the UK market. Despite a solid product offering, they struggled with brand credibility, website traffic, and social media presence, particularly during the off-season.

To address these challenges, we developed a multifaceted strategy, including

Solution

Challenge

People traveling through the city with Engwe e-bike

Solution

To address these challenges, we developed a multifaceted strategy, including

Re-branding

Redesigned the logo, updated the colour scheme, and selected modern fonts to create a fresh, cohesive brand identity consistently applied across all platforms.

SEO

Optimized website content with relevant keywords, creating engaging blog posts, developed a dedicated page for refurbished e-bikes and enhanced the Google My Business profile to improve local search visibility.

Social Media Campaign powered by Paid Media

Launched off-season campaigns like Black Friday Sales and New Year Giveaways to grow social media following and engagement. Shared captivating content and utilised Meta Advertising to expand reach and drive traffic to both online and offline stores.