YUNIQUE

Launched in April 2024, Yunique is an online multi-brand boutique specialising in internationally acclaimed independent designer brands with a touch of oriental aesthetics. From concept to launch, we were tasked with creating an artistic and avant-garde eCommerce site, as well as developing and implementing a comprehensive blueprint for their online and offline marketing strategy.

Website Development/Paid Media/B2B Sales Channels

Brief

Unveiling the Fusion of Western and Oriental Aesthetics: Y’unique's Bold Entry into the UK Fashion Scene

Yunique aimed to introduce oriental aesthetics to the UK market, necessitating thorough market testing to identify receptive consumers and target audiences. Despite their exquisite designs, high prices posed a barrier, requiring extensive exposure to build brand awareness and elevate perceived value among fashion enthusiasts.

To address these challenges, we developed a multifaceted strategy, including

Solution

Challenge

Solution

To address these challenges, we developed a multifaceted strategy, including

Website Development

Fulfilled Yunique’s customised design requirement by developing a user-friendly eCommerce site with seamless UX/UI and integrated custom filters.

SEO (On-going)

Implemented comprehensive on-page and off-page SEO strategies, including blog content creation, link building, and more to enhance search engine rankings and drive organic traffic.

Social Media Campaign powered by Paid Media

Planned and executed brand launch campaign with creative production, followed by target campaigns for Mother’s Day and summer sales to engage audiences, boost visibility and drive sales.