Matcha Mochi Cafe

Founded in 2023 by a group of matcha, coffee and dessert enthusiasts from Asia, Matcha Mochi Café is a vibrant fusion of cultural inspirations nestled in the heart of London. Ecolution meticulously crafted every aspect of the branding, bringing it to London's daily life. Our imaginative marketing campaigns ensured that Matcha Mochi Café’s voice resonated loudly and proudly across the city and social media, creating an irresistible buzz.

Brief

Brewing Success: How Matcha Mochi Café Won London's Heart with Oriental Delights

Branding/Local SEO/Paid Media/Influencer Marketing/Website

Starting a new Cafe in the bustling and competitive London market is no easy feat, and Matcha Mochi Café faced this daunting task head-on. With no brand recognition and fierce competition, they had to stand out and attract Londoners both online and offline, it was a constant cycle of trying, testing, and refining to make their mark.

To address these challenges, we developed a multifaceted strategy, including

Solution

Challenge

Solution

To address these challenges, we developed a multifaceted strategy, including

Branding

Crafted a cohesive brand identity by designing the logo, menu, packaging, interior decor, staff outfits, loyalty cards and more, ensuring a memorable and appealing presence.

Local SEO

Enhanced their Google My Business profile, encouraged positive reviews, and optimized for local searches to boost visibility and attract foot traffic.

Social Media Campaign powered by Paid Media

Launched engaging campaigns such as New Year Lucky Draw, Lantern Festival Featured Drink, Valentine's Day specials, and co-branding events to capture attention and drive engagement.